Online sales increased by 33% during the pandemic as more people bought their food shops online and ordered personal items. But the digitalisation supermarket revolution is just beginning…
Besides supermarket app development for more efficient shopping, there’s also computer vision software being implemented to reduce food waste.
Going to the supermarket will be changed forever with technology, so how do you start this digitalisation process?
Here’s how to digitalise your supermarket, so you don’t fall behind competitors.
A Guide to Digitalisation Supermarket Strategies
Before you can start benefiting from digitalisation supermarket strategies, a store needs to analyse its weak points and where they have to improve.
For instance, research into virtual supermarkets shows the potential of careful placement of items online and the increase of BOPIS features.
Improve BOPIS Features
BOPIS stands for Buying Online, Pick-up In-Store, which boomed during the pandemic when people were restricted to their homes and shops inaccessible.
This model mimics the features of eCommerce shops which allow you to click and order a product on your phone or tablet. But, supermarkets can use them to maximise sales. And increase customer satisfaction.
Encouraging people to make orders impulsively is a great way to reach new customers. It provides short waiting times for the customers and keeps people coming back.
Better Inventory With Technology
Running a supermarket means that you need to stay on top of numerous amounts of products. This can be challenging, and inventory is often overlooked or lost.
You can use an app that records inventory and alerts managers to gaps in the produce. A store app is an excellent way to manage orders and ensure consistency in your business.
With increased competition, you must stand out and provide the best service. So, using technology for inventory is one of the easiest ways to digitalise your supermarket at the beginning.
Introduce Computer Vision
Computer vision is a method of tracking and sourcing items throughout a store. From a safety point of view, this allows you to check what customers buy. It can also notify employers of inventory gaps.
But computer vision is also great for reducing waste. AI gathers the data to tell you if there’s leftover food or products that have passed their expiry date.
Plus, computer vision can record the most popular items and collect information. So, you can increase the number of products that will generate more money.
Of course, this is an advanced option, but it’s the perfect way to transform a supermarket digitally.
However, app development is the best way to kickstart the digitalisation process if you want something simpler and more straightforward.
An app allows customers to stay up-to-date with offers and gives you more insights into metrics and data.
Apps for Digital Transformation
As you can see from these digitalisation supermarket strategies, there are options for large and small companies. No matter your business size, an app is great for improving delivery speed and customer experience.
It’s hard to find anyone who doesn’t use apps for managing or buying items online, so it’s an essential feature for any business.
However, you need the right team that will produce a high-quality and professional app for your business or brand.